Published on 16 Jan 2025
Lew Geffen Sotheby’s International Realty believes that, a well-organised approach is the key to a seamless home sale and, whether you’re upgrading, downsizing, or moving for a fresh start, by tackling tasks systematically, you can ensure your property appeals to buyers and stands out in the market, whilst avoiding potential snags.
To navigate this process smoothly and increase your chances of a successful sale, a well-structured plan is essential and a comprehensive checklist will help you prepare, market, and sell their property effectively. With careful planning and preparation, you can turn the often-stressful experience of selling a home into a streamlined and rewarding journey.
1. Preparing Your Home for Sale
Declutter and Depersonalise:
Statistics reveal that staged homes tend to sell faster and for a higher price.
Deep Clean:
A sparkling clean home creates a positive first impression on potential buyers.
Enhance Kerb Appeal:
Kerb appeal is crucial for attracting buyers and creating a positive first impression.
Minor Repairs and Upgrades:
These small improvements can significantly enhance the appeal of your home to potential buyers.
2. Finding and Choosing a Real Estate Agent
Interview Multiple Agents:
Schedule interviews with at least three reputable real estate agents in your area. Discuss their experience, marketing strategies, and commission rates and ask about their local market knowledge and how they will help you achieve your selling goals.
Check Agent Reviews:
Read online reviews and testimonials from past clients and look for agents with a strong track record of successful sales in your neighbourhood. Choose an agent who you feel comfortable working with and who aligns with your selling goals.
Discuss Marketing Strategies:
Inquire about the agent's marketing plan, including online listings, professional photography, open houses, and potential buyer outreach.
Ensure the agent utilises a variety of marketing channels to maximize exposure to potential buyers.
3. Appoint a conveyancing attorney
If you do not know of an attorney, ask your estate agent for a referral as your choice of attorney is as important as your agent. And if the agent and attorney have worked together successfully in the past, it bodes well for a seamless sale of your property.
4. Marketing Your Property
Professional Photography and Videography:
High-quality photos and videos are essential for showcasing your home's best features online and in marketing materials.
Consider hiring a professional photographer and videographer to capture the essence of your property.
Online Listings:
Ensure your home is listed on major property portals such as Property24, Private Property, and IOL Property.
Use high-quality photos, detailed descriptions, and virtual tours to attract potential buyers and make sure your property stands out from the competition.
Open Houses:
Be flexible and allow your agent to host show house days to enable potential buyers to view your property in person.
Stage your home effectively and be prepared to answer questions from potential buyers if you’re onsite.
5. Handling Offers and Negotiations
Review Offers Carefully:
Work closely with your real estate agent to review all offers received, taking into consideration factors such as price, closing date, and any contingencies.
Seek legal advice if necessary to understand the terms of each offer.
Negotiate Effectively:
Work with your agent to negotiate the best possible terms for your sale and be prepared to compromise on certain aspects, but remain firm on your non-negotiables. Remember that negotiation is a two-way street.
Accepting an Offer:
Once you have accepted an offer, work with your agent and the buyer's agent to finalise the contract. Ensure all terms and conditions are clearly outlined in the agreement because there is no going back once you’ve signed on the dotted line.
6. Closing the Deal
Home Inspection and Appraisal:
Coordinate home inspections and appraisals as required by the contract and address any issues raised during the inspection process promptly so as not to delay the transfer.
Signing the Contract:
Schedule a closing date and attend the signing of the final contract and be sure to review all documents carefully before signing.
Handing Over the Keys:
Once all closing documents are signed and funds have been transferred, you can officially hand over the keys to the new owners.
Important Considerations:
By following this comprehensive checklist and working closely with a qualified real estate agent, you can increase your chances of a smooth and successful home sale and look forward to your move with confidence.
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