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Selling: should you renovate before you put your home on the market?

Published on 15 Apr 2024

When preparing to sell your home, it's natural to want to achieve the best possible return on investment and to consider whether investing in renovations could increase its market value and attractiveness to potential buyers.

While renovating can indeed make your property more appealing, it’s not as simple as it might seem so it's essential to weigh the potential returns against the costs and effort involved.

Some renovations can actually cost you money in the long run. Just because you regard something as an improvement doesn’t mean that potential buyers will feel the same way – and you could significantly decrease the pool of potential buyers if you’re not careful, so careful consideration is required when choosing which upgrades to implement.

Benefits of Renovating Before Selling

1. Higher Sale Price: The most significant benefit of renovating your home before selling is the potential to increase its sale price. Updated homes often attract more buyers and can command higher prices, as buyers are typically willing to pay a premium for homes that are move-in ready and aesthetically pleasing.

2. Better First Impressions: A well-maintained and stylish home creates a strong first impression. Upgrades like a fresh coat of paint, new fixtures, and modernized landscaping can make a home stand out from the competition, ensuring it is memorable for potential buyers.

3. Faster Sale: Homes that have been recently updated often sell faster than those that haven’t been renovated. Buyers perceive renovated homes as better maintained and are quicker to make offers, particularly in competitive markets where move-in-ready homes are at a premium.

4. Broader Appeal: Renovations can make your home appealing to a broader audience. For example, updating an old kitchen or bathroom to a more modern style can attract buyers who might otherwise be put off by the prospect of having to undertake major renovations themselves.

Pitfalls of Renovating Before Selling

1. High Upfront Costs: Renovations can be expensive, and there's always the risk that the costs could outweigh the added value to the home. This risk is of over-capitalising is particularly acute if you encounter unforeseen expenses such as structural repairs or outdated wiring and plumbing that need updating.

2. Return on Investment (ROI) Uncertainties: Not all renovations offer a good return on investment. Some high-cost renovations may not significantly increase the home’s value, leading to a loss on your investment.

3. Time Delays: Renovations can take longer than expected, delaying the listing of your property. In a fluctuating real estate market, timing is crucial, and a delay could mean selling in a less favourable market condition.

4. Personal Taste vs. Market Taste: There's a risk of renovating according to your personal taste rather than what's broadly appealing in the market. This mismatch can potentially deter buyers who do not share your tastes.

Couple renovating to sell

Best Renovations for Selling Your Home

If you decide to renovate, focusing on updates that improve the home's appeal to the broadest audience and offer the best bang for your buck is crucial. Here are some renovations that typically offer good returns:

1. Kitchen Updates: The kitchen is often considered the heart of the home. Even minor kitchen renovations, like replacing countertops, updating appliances, or refinishing cabinets, can significantly impact buyers and offer a good ROI.

2. Bathroom Refresh: Like kitchens, bathrooms are a critical focal point for buyers. Updating fixtures, improving lighting, and adding new tiles can enhance a bathroom's appeal without necessitating a complete overhaul.

3. Enhancing Kerb Appeal: The exterior of your home is the first thing potential buyers see. Simple updates like painting the front door, installing new siding, or improving the landscaping can make a significant difference in first impressions.

4. Paint and Flooring: New paint and flooring can transform the look of your home at a relatively low cost. Opt for neutral colours that can appeal to a variety of tastes and high-quality materials that will endure the scrutiny of home inspections.

5. Energy Efficiency Upgrades: Increasingly, buyers are looking for homes with energy-efficient features so upgrades like installing energy-efficient windows, and adding solar panels can be attractive to eco-conscious buyers.

6. Security features: Security is a top priority for all buyers, so installing features like burglar bars, security doors and alarm systems will never go amiss.

Renovating before selling can be a profitable strategy, but it requires careful consideration of the types of renovations, the costs involved, and the current real estate market dynamics.

Evaluate the potential ROI of any upgrade and consider consulting with a real estate professional who understands local market preferences and can advise on the renovations most likely to increase your home’s value.

With the right approach, a few strategic updates can make your home more competitive in the market, attracting more buyers and potentially increasing your final sale price.

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