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The art of staging - Selling your home with style

Published on 18 Jul 2023

When it comes to selling your home, presentation is key. Potential buyers form lasting impressions within seconds of entering a property, making the art of staging crucial to a successful sale.

By strategically showcasing the best features of your home and creating an inviting atmosphere, you can maximize its appeal and attract potential buyers and captivates their imaginations.

  • Create a Welcoming First Impression

    First impressions matter, and the exterior of your home sets the stage for what potential buyers can expect inside. Enhance your curb appeal by ensuring your front yard is well-maintained, with trimmed lawns, colourful flowers, and a clean entrance.

    Consider a fresh coat of paint for the front door and make sure the house number is clearly visible. A welcoming exterior will entice buyers to explore further.

  • Declutter and Depersonalise

    One of the fundamental aspects of staging a home is decluttering and depersonalizing the space. Remove personal items, family photos, and excessive decorations to create a blank canvas that allows buyers to envision themselves living in the house.

    Minimise furniture in ‘busy’ rooms and remove personal belongings to create a sense of spaciousness and highlight the home's features. Renting a storage unit can be a helpful solution to temporarily store excess items during the selling process.

  • Highlight Key Features

    Every home has unique features that make it special. Identify these key selling points and highlight them during the staging process.

    Whether it's a cosy fireplace, an updated kitchen, or a breathtaking view, draw attention to these features by arranging furniture and decor to showcase them. Use lighting strategically to emphasize focal points and create a welcoming ambiance throughout the home.

  • Neutralise Colours and Styles

    While you may love bold colours or unique design choices, it's essential to appeal to a broad range of potential buyers. Opt for neutral colours on walls and furniture to create a clean and timeless look.

    This allows buyers to envision their own style and easily visualise how they would personalize the space. Neutralizing colours also helps create a sense of harmony and cohesion throughout the home.

  • Enhance Lighting and Natural Light

    Good lighting can significantly impact the overall atmosphere of a home. Maximise natural light by opening curtains and blinds and trimming any foliage that obstructs windows.

    Ensure all light fixtures are in working order and use a mix of ambient, task, and accent lighting to create a warm and inviting ambiance. Well-lit rooms feel more spacious and welcoming to potential buyers.

  • Stage Each Room with Purpose

    When staging each room, consider its intended purpose and showcase it accordingly. Arrange furniture in a way that defines functional areas, such as a reading nook or a home office.

    Use appropriate decor and accessories to create a cohesive theme and atmosphere in each space. For example, a bedroom can be staged with luxurious bedding, soft lighting, and decorative accents that evoke a sense of relaxation.

  • Add Thoughtful Touches

    Once the basics are in place, add tasteful touches to create an inviting atmosphere. Place fresh flowers in vases, add decorative pillows to sofas and beds, and strategically hang artwork to enhance the aesthetic appeal of each room.

    Pay attention to details such as clean and coordinated linens, well-staged table settings, and tasteful accessories that create a warm and welcoming ambiance.

  • Highlight Outdoor Spaces

    If your home has outdoor areas, don't forget to stage them as well. Clean up patios or decks, arrange outdoor furniture to create inviting conversation areas, and add potted plants or flowers to add colour and vibrancy.

    Showcase the potential for outdoor entertaining and relaxation, allowing potential buyers to envision themselves enjoying these spaces.

Stage 2

Staging your home is a powerful tool that can significantly enhance its appeal to potential buyers. By following the art of staging, you can transform your property into a captivating space that stands out in a competitive real estate market.

Remember, the goal is to create a space that allows potential buyers to envision themselves living there.

With these strategies in place, you'll be well on your way to selling your home with style and maximising its market value.

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