---
title: Geffenitely Told
description: "Lew Geffen: A visionary disruptor in SA real estate, challenging norms with audacious strategies. Read more about his journey from hawker to industry captain!"
image: https://blog.sothebysrealty.co.za/hubfs/LewGeffenLS.jpg
---

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Spotlight

# Geffenitely Told

Published on 07 Mar 2024

**Lew Geffen**, a luminary in the South African real estate landscape for more than four decades, stands as a testament to visionary entrepreneurship and dynamic leadership – and off the back of his best-selling book Soul Mandate is now sharing his insights on best business practice. 

Geffen's name resonates with innovation and an irreverent corporate approach in an industry often marked by tradition. 

Known for his keen perceptions and audacious strategies, he has always challenged conventional norms, pushing boundaries to redefine success both in the real estate realm and on South Africa’s business landscape.

Geffen's irreverence stems from his belief in adaptability and a willingness to challenge the status quo. His approach involves embracing change, leveraging technology, and fostering a culture of creative thinking within his ventures. 

Unafraid to challenge established norms, Geffen's irreverent view has propelled him to pioneer new trends and methodologies in the South African real estate market, firmly establishing Lew Geffen Sotheby’s International Realty as a legacy brand and himself as an inimitable captain of industry.

In a landscape where innovation meets impact, Geffen's irreverent spirit and perspicacious business acumen continue to shape the narrative of entrepreneurship and business practice in South Africa and leave an indelible mark on the real estate industry's evolution.

Grab a cup of coffee and join us weekly for a chat with Lew, where he shares his insights and experience as we follow his unique journey from copper pot hawker to captain of industry.

## Comments

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